Specially-designed shampoo for removing minerals, build-up and excess oil from the scalp
	
De-mineralizes with apple-based chelates and fruit acids
	
Promotes shiny and bouncy hair
	
Preps hair before perms, color and chemical treatments
	
Works great as a deep-cleaning shampoo for those who shampoo infrequently
	
Designed for once a week use unless hair is oily